SEO Syracuse NY

Syracuse Digital Marketing

Affordable SEO and Marketing is a results driven full-service digital marketing agency that specializes in SEO based in the Syracuse NY area.  Our agency works with small businesses from all over the country.  We provide a variety of services ranging from website design to search engine optimization to logo design to even designing business cards, making us a one stop shop for your marketing needs.  Click on "Marketing Services" on the menu bar to see the services we offer at an affordable cost.

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Frequently Asked Questions

What does SEO mean?

SEO stands for Search Engine Optimization and is the process of optimizing the technical structure, content relevance and link popularity of a website so that its pages can be found more easily, are more relevant and popular for user search queries and as a result, they rank better in the search engines.

What is SEO and how it works?

SEO is the process of getting traffic from free, organic, editorial, or natural search results in search engines. The aim is to improve your website's position in search results pages. The higher the website is listed, the more people will see it.

What are the main types of SEO?

  • On-page SEO (on-site SEO)

On-page SEO, also known as on-site SEO, is an SEO activity that takes place directly on the page or website. It includes optimization for on-site ranking factors like meta descriptions, keywords, meta titles, images, headers and others.​

  • Off-page SEO (off-site SEO)

Off-page SEO is the exact opposite of on-page. Off-page SEO focuses on all your SEO activities outside your website such as press releases and guest posts.​

  • Technical SEO

​Technical SEO has nothing to do with the content of your site although it can improve your appearance in organic search results. This includes ranking factors such as site load time, mobile friendliness, crawl error identification, keyword cannibalization, duplicate content, etc.

  • Local SEO

Local SEO is one of the types of SEO that is more location specific than the others. Local SEO deals with rankings in a specific state, city, or locality. The main idea is to increase a company's online presence ibn its state. Not only is it a great way to get online customers to find your physical store, it can also be a great source for link building and organic search. This is because local searches such as "electricians near me" return search results that are specific to the searcher's location. Local SEO rankings ultimately depend on how well you optimize your Google My Business profile. Google has specific guidelines and rules that should guide you in profile optimization as it will only suggest your services based on proximity, reviews and business. Hours, services rendered and much more. Search Engine Optimization (SEO) is a task that requires your full attention as it is the most important and popular way to drive your potential customers to your website post after post. However, the required process and tactics can be a bit tricky for a beginner, so it is highly recommended that you hire a digital marketing company to help your business grow online and achieve a decent online presence.

Why do I need a website?

Many businesses use their website to acquire leads or potential customers, but they don't actually close the sale online. Instead, the purpose of the site is to attract qualified leads and allow them to submit their information to the company, which they then follow up with a sales call. Examples include an independent consultant or trainer, a therapist, an attorney, or an appliance repair business—all of these business owners can benefit from a website that attracts qualified
customers or clients and allows them to fill out an inquiry form, contract, or submit a service request or contact form to the business owner. The main difference of a sales website is that with a website whose main objective is lead generation, the sale of products or services is often done off-site, either face-to-face, or mediated by email or a phone call.

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Marketing Services

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Search Engine Optimization (SEO)

SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page.  Google My Business (GMB) listings are now a must have with local SEO.  We'll get you ranked for keywords that your potential customers are searching for on the 3 most popular search engines - Google, Bing, and Yahoo.

Website Design

Looking for website design services?  We’ve got you covered.  Boost your business and your brand, and don’t let potential customers pass you by.  Get a professional looking site at an affordable cost.  Once you have your site created, we can optimize it in order for potential customers to find your business online.

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Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.  Social signals are the engagement—likes, shares, and comments—your content receives on social media platforms like Facebook, Twitter, Instagram, and Pinterest. When it comes to social media marketing, this is the most important metric for many companies.  

Social media marketing combined with local SEO can be a pretty powerful strategy.

Pay-Per-Click Advertising (PPC)

Pay-per-click advertising is commonly associated with first-tier search engines (such as Google Ads and Microsoft Advertising formerly Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as FacebookLinkedinPinterest and Twitter have also adopted pay-per-click as one of their advertising models. 

 

We'll give you an idea of what your competition is spending and work within your budget.

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Logo Design

A lot of start-up businesses or companies lacking an online presence don't have a logo.  Some established businesses may be looking for a new fresh look.  Stand out from your competition with your own custom logo.  We'll work with you to get the look you want.

Business Cards, Shirts, Hats, Pens, Candy, etc.

Basically, anything that we can put your your company name and logo on, we'll do it.  Traditional marketing may not be as popular as it once was, but combined with online marketing strategies, it can still have an impact.

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